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Tories hijack ‘YouTube vote’ on election day
The Conservative party has circumvented the ban on party broadcast advertising during election day, booking the main ad unit on YouTube’s home page from midnight to 10 pm tonight, when polls close. The...
View ArticleJohnnie Walker online video wins international ad prize
BBH London won Best in Show at the 35th One Show awards last night for this six minute online video for Johnnie Walker whisky starring Robert Carlyle:
View ArticleYouTube crowdsources Ridley Scott movie
YouTube has announced a film project in collaboration with Ridley Scott & The Sundance Film festival to make a movie created from public video submissions. YouTube describe the “Life in a day”...
View ArticleIs this the best goal celebration ever?
Ahead of all the pop videos in the last 7 days, this goal celebration is the number one viral video worldwide, 10+ million views and 125K Facebook shares. source: Viral Video Chart
View ArticleYouTube launches video chart with surreal dancing cows
YouTube has launched a new function that allows viewers to see what are the most viewed/liked/subscribed videos this week/month and all time. YouTube Charts also happily alerted us to this surreal...
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Viral Video: 3 YouTube Changes You Need to Know About
With the grand unveiling of the redesigned YouTube last December, 2012 is the perfect time to ramp up your viral video strategy. While the changes were met with uproar from a characteristically vocal...
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Viral video case study – Dior
Company Profile French company Christian Dior S.A. (usually referred to as Dior) owns the high-fashion apparels and accessories producer and retailer Christian Dior Couture. The company, designs and...
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5 of the most memorable online video campaigns of 2012
At this time of year, we like to take some time to reflect. For marketers, this period is largely about taking stock and reviewing the activity of the past year. In terms of video campaigns, we tend to...
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Why did YouTube rank as UK youth’s top brand?
It might come as a surprise to some that YouTube has been voted the number one youth brand by 16-24-year-olds in the UK. More surprising still is that Facebook and Twitter lagged behind the likes of...
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